Chapter 247: Saturation

The many store managers listened to Su Dan's words and nodded secretly.

"That's right!"

"What boss would be willing to invest in a project that keeps losing money?"

"If Nanhe Coffee continued to lose money, President Chen would certainly cut losses in time and abandon the Nanhe Coffee project."

Thinking of this,

the many store managers revealed nervous expressions.

"If President Chen abandoned the Nanhe Coffee project, it would mean that Nanhe Coffee would cease to exist."

"It would also mean that they would have to return to their previous lives."

"But where else could they find a company with such good benefits? Perhaps one might exist, but with their qualifications, they were afraid they wouldn't be able to get in."

Su Dan looked at the nervous expressions of the many store managers and smiled slightly.

"I suppose everyone has thought about the final consequence if Nanhe Coffee continues to lose money. Since that is the case, we must take action and find a way to make Nanhe Coffee profitable."

"The Spring Festival period is when customer traffic is at its peak, and it is also an opportunity for Nanhe Coffee to make a name for itself in Jiang City. Therefore, I hope everyone will do their best to ensure that not too many staff members are taking time off at their respective stores. After all, every additional store in operation means one more chance to build our reputation."

"Especially the Cat Cafe and the Maid Cafe; these two coffee shops are currently in operation and are the best places to build the reputation of Nanhe Coffee. If too many staff members take time off, leading to store closures, that would be troublesome."

"However, by saying this, I am not asking you to go back and force those staff members to work. We must still adhere to President Chen's stance and give employees the right to choose freely."

"But in order to increase the employees' willingness to stay and work, General Manager Song and I have added some welfare conditions. You can take notes."

Su Dan paused here, waiting until all the store managers were ready with their notes before continuing.

"First is the issue of selecting store managers. Regarding the next candidates for store managers, after discussion between General Manager Song and me, the selection pool will be limited to employees who do not take time off this month. Employees who choose to take time off will not appear on the list of candidates for store manager."

"The same applies to the Cat Cafe and the Maid Cafe. Currently, the 20 stores in Jiang City are already saturated. The next step in expansion is to head to other cities. At that time, a Cat Cafe and a Maid Cafe will be established in every city."

"As for the store managers of these two coffee shops, considering the issue of experience, the candidates for store manager will be selected from among the staff of their respective stores. Of course, the prerequisite is that the employee must not have taken time off this month."

As Su Dan spoke, she cast her gaze toward Lin Zhu and Zhou Mei, the store managers of these two special coffee shops.

Upon hearing this, the two store managers, Lin Zhu and Zhou Mei, nodded one after another.

"Teacher Su, we understand."

The two of them had come over with Teacher Su, and they often discussed matters regarding Nanhe Coffee, so they understood more about the situation at Nanhe Coffee.

"That's good!"

Su Dan nodded and then looked at the other store managers.

"After Nanhe Coffee expands to other cities, as the number of coffee shops increases, we will certainly add regional managers in every major region. Future regional managers will be selected from among you store managers. I hope you will perform well."

Once these words were spoken,

all the store managers present revealed shocked expressions, followed by everyone showing high morale.

Regional manager represents a position higher than that of a store manager, with better salary and benefits.

How could this not make them excited?

In the past, when working in one place, if you didn't have any connections, you would basically remain a grassroots employee for your whole life.

But it was different here.

The room for promotion was laid out there; as long as you had the ability and performed well, that position would be yours. It was very fair.

Ever since the apprentices who came from the capital all became store managers, none of the other store managers were parachuted in; they were all selected from those employees who performed excellently.

"Alright, that is all. I hope everyone will take what I have said to heart. Meeting adjourned."

Su Dan finished saying everything she needed to say and directly announced the end of the meeting.

After all the store managers left, only Song Xia and Su Dan remained in the conference room.

The two looked at each other, and both saw the heaviness in the other's eyes.

"Teacher Su, even if Nanhe Coffee's reputation is established, the price of Nanhe Coffee is set there, so it will be very difficult to attract a large number of customers!"

Song Xia sighed.

Su Dan did not answer, but the expression on her face was enough to show that she agreed with Song Xia's statement.

At the end of the day,

a big reason for the current customer situation at Nanhe Coffee is that it is too expensive.

50 per cup—

for a high-level white-collar worker, it might not be much.

But for an ordinary office worker, drinking a 50-unit coffee every day is still a bit too extravagant.

This presents an unsolvable problem.

After all, the demographic of high-level white-collar workers is in the minority.

But if Nanhe Coffee only serves this segment of the customer base, then the number of Nanhe Coffee Shop locations in Jiang City would have long since exceeded demand.

In that case,

even if Nanhe Coffee attracts this demographic of high-level white-collar consumers, it is estimated that Nanhe Coffee might not necessarily be profitable.

To solve this problem,

there are only two ways:

The first is to reduce the number of Nanhe Coffee locations in each city, allowing Nanhe Coffee to cater specifically to high-consumption groups.

The second is to find a way to attract low-consumption groups to come in and consume.

As for the first method, given President Chen's rate of adding new stores, it is simply impossible.

Then they can only go with the second method.

But there is only one way to attract low-consumption groups, and that is to lower the coffee prices.

But President Chen has already set the price of coffee, with a minimum consumption of fifty.

So, regarding the price aspect, it is definitely untouchable.

Then they must think of other ways to attract low-consumption groups.

But besides the price aspect, what other ways can attract other user groups?

The two thought about this problem for a long time, and still had no clue.

"I think we can conduct an offline survey."

After a moment of silence in the conference room,

Song Xia looked up and said slowly.

"An offline survey?"

Su Dan looked at Song Xia in confusion, not understanding what Song Xia meant.

"It means we go to other coffee shops to investigate, see what their strengths and weaknesses are, and also understand the thoughts of the consumer groups."

Song Xia quickly explained.

Hearing Song Xia's method, Su Dan's eyes lit up.

This is indeed a method. If you want to attract customers, then you should learn more about how other coffee shops with many customers attract theirs.

Take the essence and discard the dross.

Also, there is the psychology of the consumer crowd; as long as they understand the psychology of the consumer crowd, they can better make targeted reforms.

"This can indeed be tried."

Su Dan nodded in agreement. There are no other methods now; perhaps an offline investigation really can discover some problems.