Chapter 281 Mutual Benefit and Win-Win

At Tomorrow Group’s President’s Office, Song Xia gently knocked and entered.

“You’re here. Is there something you need?” Chen Mo looked at Song Xia, who had just entered, with surprise, wondering why she had come.

“Have a seat.”

Song Xia sat down, then looked at President Chen, who was sitting opposite her, and slowly began, “President Chen, two Cat Cafe competitors have already opened, and they’ve both launched many promotional activities. Furthermore, many of the cats in their Cat Cafe are precious breeds.”

“As a result, nearly one-fifth of our previous Cat Cafe customers have been lost.”

“And this is only with two Cat Cafes open. If the other three Cat Cafes also open one after another, I’m afraid we’ll lose a significant portion of our customers.”

Listening to Song Xia’s description, Chen Mo was secretly overjoyed.

This was good news!

Those competitors were truly his good teammates.

Open,

All of you, open quickly and steal all my customers! Wouldn’t that turn the Cat Cafe from profit to loss?

Good news,

Great news.

However, despite thinking this, he couldn’t show it on his face.

He cleared his throat, put on a serious expression, and looked at Song Xia.

“Business competition and customer loss are normal commercial phenomena. What do you intend to do?”

“President Chen, I’m worried about severe customer loss and a decline in the Cat Cafe’s revenue. How about we also implement some promotional activities in our Cat Cafe? Before the other three Cat Cafes open, we could use promotions to stabilize customers and reduce losses.”

Song Xia deliberated for a moment, then voiced her thoughts.

Chen Mo looked at Song Xia and shook his head lightly.

“Didn’t I say before that customers who stay because of promotional activities stay because of the promotions? Such customers aren’t staying because our coffee is good or our service is good. They’re simply choosing us because it’s cheap.”

“Have you ever considered that once you offer promotions, other Cat Cafes might offer even better promotions to compete for customers?”

“If this cycle continues, it will become a vicious cycle, not conducive to healthy competition.”

“Therefore, I don’t need to do any promotional activities. Customers who like our Cat Cafe will naturally choose to stay. Don’t worry about the numbers; we don’t need to compete on price. I want to compete with our service and, more importantly, with the quality of our products.”

“So, you can just operate as normal.”

Chen Mo picked up his water cup, took a sip, and made his final decision.

Wanting to retain customers? No way.

“I understand, President Chen.”

Song Xia nodded. She had already anticipated this outcome before coming, so she wasn’t too surprised.

After all, since Nanhe Coffee was established, it had always adhered to the philosophy of no promotion, no discounts.

Even when all those coffee shops were operating at a loss, this had never changed.

Clearly, this Cat Cafe was no exception.

President Chen was a person with principles and bottom lines.

She sighed inwardly, then continued, “President Chen, there’s one more thing: the Nanhe Coffee office in Kyoto has been established. The five store managers selected today have also departed. For the initial five coffee shops, we’ve designated one as a Cat Cafe, one as a Maid Cafe, and three as traditional specialty coffee shops.”

“The other store locations are fine. Currently, it’s just the Cat Cafe where we’re undecided about the choice of cats.”

“We’ve checked in Kyoto, and there are also cat and dog rescue stations there. We’ve communicated with them and can adopt from them at any time.”

“However, there’s a current issue: many of the cats chosen by other Cat Cafes are precious breeds. And they can indeed increase customer appeal.”

“So, to increase the Cat Cafe’s appeal, we could purchase some precious breed cats and place them in the coffee shop. This way, even if competitors appear, we can still have a certain level of competitiveness based on the rarity of our cats.”

Listening to Song Xia, Chen Mo fell into thought.

Choosing precious breed cats also had certain advantages.

That is, precious breed cats are expensive, and buying more could also consume a portion of the funds.

But the downside was that precious breed cats could increase the Cat Cafe’s competitiveness, potentially leading to the Cat Cafe earning more money, even quickly recouping the money spent on purchasing the cats.

If that were the case, choosing precious cat breeds would go against his philosophy of losing money.

However, if he chose cats from a rescue station, it would be different. There are very few precious breeds of cats there.

Choosing cats from there would definitely put them at a disadvantage in competition with other Cat Cafes.

This way, even if the Cat Cafe made a profit, it wouldn’t be much.

Even if it didn’t lose money, it should at least earn less, right?

After weighing the pros and cons,

Chen Mo finally made a decision.

“Let’s choose cats from the rescue station. While precious breed cats can attract more customers, we shouldn’t blindly do certain things just for money.”

“Sometimes, it’s important to retain some warmth.”

“Sacrificing some of the Cat Cafe’s appeal, but reducing the pressure on the rescue station and providing a sheltered living environment for those stray cats—why not?”

“I understand, President Chen. Then I’ll go back and have the Kyoto office communicate with the rescue station and also send people to select the cats in advance.”

Song Xia nodded and stood up, preparing to leave. She understood President Chen’s compassion.

Sometimes she wondered, if President Chen weren’t so kind, he might earn even more.

To say nothing else,

The benefits he provided to employees alone were already immeasurable.

Last year, the salaries and benefits of employees under Tomorrow Group already far exceeded those in other companies in the same industry.

Even if President Chen didn’t raise salaries further, those employees wouldn’t complain, seeing these benefits.

After all, even if they changed jobs, they wouldn’t find better treatment.

But President Chen chose not to do that. The first thing he did after returning from the New Year was to implement a salary increase based on the employees’ length of service.

At the same time, there were also sports events, year-end bonuses, etc….

If President Chen didn’t distribute these benefits, that money would be his own.

However, President Chen chose to relinquish these profits and distribute them among his many employees.

This alone showed that President Chen was different from those bosses who only had money in their eyes.

But it was precisely because of this that President Chen’s company developed so rapidly, perhaps.

She had observed the employees at work; every single one worked diligently, and their work efficiency was very high.

They were afraid that if they didn’t work hard, they would be replaced by other job seekers.

Therefore, it was a win-win situation, and President Chen probably wanted this kind of outcome.

Song Xia thought to herself.

“Oh, and when you go back, have the Kyoto office donate 500,000 yuan to the rescue station there. If they don’t accept financial aid, then purchase 500,000 yuan worth of supplies to donate.”

“The funds will be transferred to the Kyoto office’s account shortly.”

Chen Mo called out to Song Xia, who was about to leave.