Chapter 333: The Reform of Nanhe Coffee

"Yaoyao, this is a Group company, it's very formal. You can come back and take a look."

Dong Hong continued to persuade her.

While chatting a few days ago, her daughter had mentioned wanting to do an internship.

She had kept this in mind. Not to mention other places, just Mr. Chen's company was excellent!

If her daughter could come to work at Mingri Group, it would be a very good choice.

Therefore, she had chatted with Mr. Chen about this yesterday, and Mr. Chen clearly indicated that he could arrange a position for Yang Yaoyao.

After receiving this confirmation, the call just now had taken place.

"Mom, I really do have a very good job here."

Yang Yaoyao said helplessly.

However, she didn't know how to tell her parents about things like live streaming; she was a bit worried they wouldn't understand her choice.

After thinking about it, she decided she would just have to wait until her live streaming was stable before telling them.

"Mom, I'm busy right now, so I'll stop talking for now."

…

Jiang City, Changbai Jingyuan.

Dong Hong slowly hung up the phone.

"Yaoyao, what did she say?"

Seeing Dong Hong hang up, Yang Dahai asked.

Dong Hong shook her head upon hearing this.

"Yaoyao said she found an internship unit over there, so she won't be coming back to Jiang City."

"Forget it. Since she doesn't want to come back, let her be."

Yang Dahai sighed upon hearing this.

He respected his daughter's wishes; since she didn't want to come back, then she wouldn't.

…

Jiang City, Nanhe Coffee.

Su Dan and Song Xia were sitting in empty seats at the coffee shop, discussing matters.

"This is the information sent over from Kyoto. Take a look."

Su Dan handed a document to Song Xia, picked up another one herself, and began to read.

"Mm!"

Song Xia nodded.

This information was compiled by the Nanhe Coffee Kyoto office at their request; it was an on-site investigation into the business models of several coffee shops in Kyoto.

After all, they had already conducted offline investigations of all the coffee shops here in Jiang City, observing their business models and methods for attracting customers.

But there weren't many coffee shops in Jiang City, and there were very few specialty coffee shops. To obtain more data, they had asked the people in Kyoto to also conduct some offline investigations there and send the resulting data over.

The two of them quietly flipped through the information sent from Kyoto.

After a while.

Su Dan put down the document in her hand and looked up at Song Xia.

"What do you think?"

"Well, they have many promotional activities, or discounts during holidays; these are all points that attract customers. And some specialty coffee shops only cater to a fixed Group of high-end clientele. But neither of these things can be applied to our Nanhe Coffee at all."

Song Xia frowned slightly.

Promotional activities were an option that Mr. Chen had explicitly forbidden before, so there was no way for Nanhe Coffee to use them.

However, specialty coffee shops only catering to that fixed Group of high-end clientele didn't seem suitable for Nanhe Coffee at all either.

If Nanhe Coffee only had one or two shops, they could indeed do that.

But counting the ones in Kyoto, Nanhe Coffee had a total of 30 locations and was still expanding. With so many locations, that high-end customer base simply wasn't enough to support so many Nanhe Coffee Shops.

Therefore, this approach wouldn't work for Nanhe Coffee either.

Su Dan sighed upon hearing Song Xia's words.

How could she not know this? Specialty coffee was niche by status, so the consumer base wouldn't be very large.

Yet Mr. Chen had opened so many specialty coffee shops, completely going against the normal business model of a specialty coffee shop.

So they had done so much research, all to find a comprehensive solution that would allow specialty coffee shops to accept a majority customer base.

"These two methods won't work; we'll have to consider other options."

Su Dan flipped through the documents in her hand again, her brows furrowed tightly.

She had just read through the information, but hadn't found any breakthrough.

Was Nanhe Coffee really just going to continue like this?

Su Dan couldn't help but rub her temples. Now, Nanhe Coffee had developed 30 coffee shops, and another 5 were in preparation.

And for every 5 additional shops, next month there would be the salary expenses for the staff of those five shops, as well as daily utility expenses.

As the number of coffee shops increased, the monthly expenses of the coffee shops were also constantly increasing.

Once it reached a certain number, it would definitely be a terrifying figure.

Although Mr. Chen said there was no need to be too anxious about whether the coffee shops were profitable.

But as the deputy manager of Nanhe Coffee, how could she not be anxious?

If they really waited until these expenses grew to a point where Mr. Chen couldn't bear it, then Nanhe Coffee would certainly collapse rapidly.

While she was thinking, a customer suddenly walked into the coffee shop.

"Excuse me, do you have any pastries in your coffee shop?"

"Sorry, we don't have any pastries here."

Listening to their conversation, Su Dan blinked, then flipped through the material she had just read.

After a while, her eyes gradually lit up.

Pastries!

How could she have overlooked this?

Currently, Nanhe Coffee had no pastries, only coffee.

However, when she was investigating other coffee shops, she often saw people ordering pastries.

In the process of her investigation, those pastries were not cheap at all.

She remembered when she went to Starbucks for an investigation, two small pastries, plus an Americano, cost 70 to 80 yuan, and some pastries were even more expensive.

And she had some prior understanding of this; those pastries were all finished or semi-finished products produced in pastry factories, and then just needed a simple finishing process in the coffee shop.

And the actual cost of these pastries wasn't very high.

She could completely make something happen with these pastries!

"I think I have a way."

Su Dan said with a look of pleasant surprise.

"Teacher Su, you have a way?"

Song Xia looked at Su Dan in surprise; she had been thinking about it for a long time and hadn't come up with a solution.

She didn't expect Teacher Su to suddenly have a solution.

"Mm."

Su Dan nodded, glancing at the customer who had just left because the shop didn't have pastries.

In the past, there had been customers in the shop asking about pastries, but she hadn't thought much of it at the time.

But having just read through the information sent from Kyoto, she noticed that in those coffee shops, many offered pastries.

"I think we can add some pastries to our shops. However, our specialty coffee is priced on the higher side, so we can lower the price of the pastries to just enough to make a profit."

"In this way, if someone wants to eat pastries, they might choose our Nanhe Coffee."

Su Dan explained slowly.

As long as they lowered the price of the pastries to the minimum, even if their coffee was relatively expensive, the pastries would be cheap, and the combined price of the two wouldn't be very high.

And while other coffee shops' coffee might be a bit cheaper than theirs, their pastries were very expensive.

So, comparing it this way, there wasn't much difference in price.

At least in terms of the total price of drinking coffee and eating pastries, it wasn't different, and Nanhe Coffee might even be lower.

And at the very least, Nanhe Coffee was not inferior to other coffee shops in terms of coffee taste.

It could even be said to be much better.