Chapter 346: Killing Two Birds with One Stone

Of course, they had no way to personally supervise the tasks posted online, so they had to set some requirements.

For example, when distributing flyers for promotion, they needed to take photos to prove they were actually promoting it. Or, film a short video or something similar.

Of course, it was expected that some people would find loopholes.

But there was no other way; they would just have to spend a bit more money and promote it a couple more times.

"Hmm, once more people accept the tasks, the promotion speed will pick up, and we'll be one step closer to reaching the next tier of payment for our livestreams."

Liu Weiwei said with a joyful expression. If they reached the next tier, it would be 300 yuan per hour.

Yang Yaoyao also nodded with some anticipation, but soon her expression became somewhat puzzled.

"What do you think the management of Boring Short Videos is actually thinking? They could have easily handled this task-based promotional method themselves. There was no need to remind us and have us do it!"

"Could it be that they don't want to spend the money on this promotion? But that doesn't seem right either…"

After saying this, Liu Weiwei quickly shook her head, dismissing the idea.

Would a platform like Boring Short Videos really be short on those few promotional costs? Obviously not.

"I don't know!"

Yang Yaoyao shook her head as well, unable to figure it out.

"Forget it, why think so much about it? It doesn't do us any harm anyway. We can afford the promotional costs. Once the tier is raised, if we livestream for 4 hours a day, that's 1,200 yuan!"

"A daily income of 1,200, that's over thirty thousand a month!"

The two looked at each other, unable to help but feel a sense of anticipation.

And after the third tier, there was still a fourth tier. However, the requirements for the fourth tier were very high; to achieve it, they would probably need to popularize Boring Short Videos nationwide.

Achieving that goal would still be very difficult, so they could only take it slow.

…

Nanhe Coffee headquarters, inside the conference room, Su Dan stood at the head of the table, her gaze sweeping over the many store managers who had arrived.

"Calling everyone here today is mainly to discuss the upcoming reforms for the coffee shop."

"Because our coffee shop has relatively high coffee prices, we haven't had many customers, and the shop has been in a state of loss."

"Regarding this, we have conducted a lot of surveys and thought of some reform measures."

The store managers in the conference room all looked over curiously after hearing Su Dan's words.

As store managers, they were naturally very clear about the situation at Nanhe Coffee.

They had also thought about how to handle this situation at the coffee shop.

The only solution they could think of in the end was to lower prices, to a level equal to commercial coffee chains like Starbucks.

They were certain that as long as they lowered the prices to match Starbucks, they would definitely be able to attract many customers.

After all, Nanhe Coffee already had 20 branches in Jiang City, and after such a long time, it had already gained a certain level of fame in Jiang City.

At the same time, because of the time President Chen did charity work and it was publicized by an anchor, it also attracted a large group of customers to come and taste it.

Those customers highly approved of the taste of Nanhe Coffee, but many people couldn't drink it every day due to the price and could only occasionally taste it to show their support.

Therefore, Nanhe Coffee's reputation and fame in Jiang City were currently quite good.

The only reason Nanhe Coffee couldn't have a large number of customers was simply the price of the coffee.

Therefore, as long as there was an affordable coffee option in the coffee shop, it would definitely attract many customers.

However, regarding the price, President Chen had already given an order that prices could not be lowered.

So this had always been a vicious cycle, very difficult to solve.

And now, Manager Su actually said she had a way to change the situation the coffee shop was facing, which really surprised them.

They had already started preparing their notebooks, ready to take notes.

Seeing that all the store managers were ready with their notes, Su Dan continued.

"This reform involves adding some pastries to the coffee shop."

"We've conducted surveys, and the presence of pastries in coffee shops is very common. Furthermore, many people enjoy going to a coffee shop to have a cup of coffee and eat some pastries as afternoon tea."

"This is a great opportunity. If we utilize this well, we can completely win over those potential customers who like to have afternoon tea or eat pastries."

"But Manager Su, what should we do to win over those customers?"

A store manager, seeing Su Dan pause there, couldn't help but ask.

Su Dan looked at the store manager who asked upon hearing this.

"The method is very simple: it's the price. Since President Chen has stipulated that coffee prices cannot be lowered, we will lower the price of the pastries instead."

"We have conducted offline surveys in multiple coffee shops, and the prices of those pastries are very expensive. A small piece of pastry costs at least over 10 yuan, and sometimes over 20 yuan. But the actual cost of the pastry itself isn't really that high."

"We just need to lower the price of these pastries as much as possible, removing all extra costs, and ensuring that it just barely makes a profit."

"This way, the price of the pastries is low, so even if the coffee price is on the high side, because the pastry price is low, the overall price won't be that high."

"I have done some simple calculations. When purchasing coffee and pastries together, our Nanhe Coffee prices won't be higher than other coffee shops. In fact, if we create some set menus, they might even be lower."

"As long as the price is low, combined with the taste of our coffee, we will definitely be able to win over customers who like to eat pastries."

Su Dan said with full confidence.

During this time, she and Song Xia had been handling this matter and had also done some surveys and calculations. She was 80% confident that after the coffee shop implemented this reform, it would attract more customers to consume.

She couldn't guarantee whether this would allow the coffee shop to turn losses into profits, but she was at least certain that once this reform was completed, even if the coffee shop still operated at a loss, it wouldn't be losing much.

For the coffee shop, this was definitely a huge transformation.

Su Dan thought to herself, after such a long time, they had finally thought of a way to change the situation of the coffee shop.

If President Chen knew, he would definitely be very pleased.

All the store managers in the conference room nodded one after another after hearing Su Dan's words.

Using pastries to lower the overall consumption at the coffee shop.

If one only drinks a cup of coffee, the prices at Nanhe Coffee are still expensive, but if one eats pastries, it's a different story.

Although they didn't lower the price of the coffee, by lowering the price of the pastries, they indirectly achieved the effect of a price reduction.

It not only ensured that they didn't violate President Chen's requirements but also achieved the goal of winning over customers.

It really was killing two birds with one stone!