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← Back to novel The Richest Man: I Really Didn’t Mean to Make Money

#628

The crisis of Nanhe Coffee

The meeting room was silent.

All the store managers looked at each other, but no one spoke.

The situation facing Nanhe Coffee was truly tricky. Aside from the name and price, the stores were basically identical.

They had copied their charity, their decor style, and even the name was only one character different.

So, they really had no way to deal with it.

"Does no one have any thoughts? Don't worry. If you have something to say, just say it. I called you all here today to discuss this. Everyone, speak freely. Don't worry about making mistakes." Song Xia looked at everyone in the meeting room and said in a gentle tone.

After a long while, someone finally spoke.

"President Song, the only difference between our Nanhe Coffee and Nanrui Coffee right now is the price. The customers who have been lured away are basically all because Nanrui Coffee's prices are cheaper. I think we can start a price war and appropriately lower our coffee prices."

"Hmm, I've noted this suggestion. Does anyone else have an opinion?" Song Xia nodded slightly.

Lowering prices would not work with President Chen. Back when the coffee shop was still operating at a loss, President Chen did not agree to lower prices. Now that they were just encountering a competitor, it was clearly impossible to lower prices.

Moreover, ever since she became the manager of Nanhe Coffee, she had read some things about business. Price wars were never the best option.

Because a price war meant needing substantial capital, and substantial capital meant huge risks.

Therefore, a price war was basically off the table for her.

"Can we suggest some in-store promotional activities?"

"I think we can increase our publicity."

"…"

In the meeting room, people would occasionally voice their opinions.

Listening to those suggestions, Song Xia frowned slightly.

Based on the current situation facing Nanhe Coffee, these opinions simply could not solve the root problem.

She turned her head to look at Su Dan, who was sitting at the conference table.

Su Dan shook her head slightly.

Seeing this, Song Xia sighed secretly and looked at everyone in the meeting room.

"Today's meeting ends here. I will seriously consider your suggestions."

As Song Xia's voice fell, everyone in the meeting room stood up and slowly walked out.

After everyone left, Song Xia sat in the chair next to Su Dan, her expression somewhat anxious.

"Teacher Su, things are a bit troublesome. The methods provided by those store managers in the meeting just now are all treating the symptoms, not the root cause."

"There's no way around it. The other side has replicated our successful routine and is using low prices to compete with us for customers. It is indeed very difficult to deal with without starting a price war." Su Dan shook her head. Regarding this matter, she was currently at a loss, unable to find any good solution.

"Then what should we do? If it continues like this, I'm afraid Nanhe Coffee will really return to its previous state of loss." Song Xia's tone was somewhat anxious.

"We can only slowly think of a way. However, if this matter cannot be resolved, we cannot keep hiding it forever. Sooner or later, it will have to be reported to the Group." Su Dan said slowly.

Although she also did not wish to see such a situation, if Nanhe Coffee really returned to a loss-making state, it would definitely have to be reported.

"That's all we can do." Song Xia sighed.

Nanhe Coffee had finally managed to turn a profit, and now that it was returning to a loss-making state, she didn't know what President Chen would think when he found out.

However, the fortunate thing was that currently, Nanrui Coffee was only targeting Nanhe Coffee in Jiang City. The Nanhe Coffee in Kyoto was currently unaffected.

…

Jiang City, inside an office building.

"General Manager Chang, this is the current information on Nanrui Coffee in Jiang City. Please take a look." A beautiful woman delivered a file to Chang Rui's desk.

Seeing this, Chang Rui reached out to take the file and opened it to take a look. After a long while, he burst into laughter.

"Well done!" As he spoke, he pulled the woman onto his lap.

The data just shown indicated that recently, Nanrui Coffee had snatched away nearly one-third of Nanhe Coffee's customers, and because of the price advantage, even more customers would eventually choose their Nanrui Coffee.

"Fighting with me? You don't even know how you died." Chang Rui sneered, his hands wandering over the woman's body for a moment before he let her go.

"Send the word down. No need to keep observing. Open a Chang Rui Coffee at every location targeting Nanhe Coffee in Jiang City."

"Oh, right. Also, arrange for a team to go to Kyoto to investigate. The next step is to open Chang Rui Coffee in Kyoto, following the same method as we are doing now."

"Understood, General Manager Chang." The woman nodded. She turned around and prepared to walk out.

"Wait a moment." Seeing the woman preparing to walk out, Chang Rui reached out and stopped her.

The woman paused and turned to look at Chang Rui.

"Why are you in such a hurry to leave?" As he spoke, Chang Rui stood up and walked towards the woman, finally hugging her from behind.

"Why are you in such a hurry to leave?"

"General Manager Chang… Mmm…"

…

Two days later, Jiangcheng Stadium. Zhang Lan walked slowly off the stage, looking at Yao Beiguo below the stage.

"How was it?"

"No problem. I believe that tomorrow's opening will definitely be able to stir up the atmosphere at the scene." Yao Beiguo said with a look of shock.

He had originally only wanted to ask Miss Zhang Lan to sing those few famous songs, but he hadn't expected that the new song Miss Zhang Lan brought out would be so explosive.

Whether it was the lyrics or the aura of the singing, it was very fitting for the game [Extreme Survival].

He really liked this song. Just listening to this song off-stage made him feel his blood boiling, and he even had a feeling of wanting to go to the battlefield to fight immediately.

In reality, it was impossible for him to find people to fight with, but it was different in the game.

He could completely take a gun and charge to the very front of the battlefield.

He even wanted to use this song as the battle song for [Extreme Survival]. There was no other way; it was just too fitting.

After thinking about it, he couldn't help but speak.

"Miss Zhang Lan, your [reverse war] fits our game [Extreme Survival] very well. May I use this song as the battle song for [Extreme Survival]?"

"It certainly won't affect the operation of this song of yours; it would just be nominally designated as the battle song for [Extreme Survival]."

"Is that so? No problem."

Zhang Lan agreed directly without much thought, regardless of whether it would affect the operation.

This song was originally given to her by President Chen.

And since the BL Game Club belonged to President Chen's Group, why wouldn't she agree to such a small request from Yao Beiguo?

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