Chapter 174 Make Me Lose a Lot of Money

He never had this ability before. When he saw such things, he could only show a hint of sympathy, but he couldn't do anything at all.

But now he has the system and available charity funds.

If he could do something for these people, he would feel a little better.

He planned to collect more information in the next few days and then determine a target location.

Then he would make time to go and check it out. After all, the system had a rule that he must personally investigate a new charity project when starting one.

……….

Several days passed in a flash.

Nanhe Coffee.

Several coffee shop employees sat bored in their seats, looking eagerly at the pedestrians walking by outside, but not a single person came in for coffee.

Song Xia and Su Dan sat in a corner of the coffee shop.

"Teacher Su, what should we do? It's been ten days, and the daily turnover hasn't even reached one thousand."

Song Xia's face was full of worry.

In these ten days, the peak performance of the coffee shop was on its opening day.

In the days that followed, only about a dozen people came to drink coffee each day, at most.

Su Dan fell silent upon hearing Song Xia's words.

She had calculated the coffee shop's costs in the past two days. Just the employees' wages alone amounted to about 200,000 yuan per month.

Adding in utility bills and some procurement costs.

In that case,

to make a profit, the daily income would need to be at least ten thousand yuan.

And that didn't even include the rent for the storefront and renovations, as well as the rent for the office space and the cost of purchasing coffee machines and other equipment.

If these were included, for the coffee shop to break even,

with its current state, there was simply no hope at all.

Sigh!

She sighed.

"Hello, CEO Chen!"

Just then,

the employee's voice came from the door.

They looked up and saw that CEO Chen had already entered the coffee shop and was walking towards them.

Both of them quickly stood up.

"CEO Chen."

"Please sit down."

Chen Mo nodded slightly and sat down across from them.

"How has the coffee shop been these past two days?"

Upon hearing CEO Chen's question, both of them hung their heads in shame.

With the coffee shop doing so poorly, they didn't know how to face CEO Chen.

Chen Mo looked at their expressions and couldn't help but laugh. He had been paying attention to the coffee shop all this time, and he already knew its situation perfectly.

He came today primarily to implement the second step of his loss-making plan: opening a branch to increase the cost of losses.

Song Xia took a deep breath and slowly began to speak.

"The coffee shop's business has been very dismal these past few days. The daily turnover hasn't even reached 1,000."

"CEO Chen, why don't we do some promotions and special offers to attract more customers?"

"Otherwise, if we continue like this, the coffee shop will lose more and more money!"

Chen Mo listened to Song Xia's words, his heart secretly rejoicing. Wasn't this exactly what he wanted?

Lose money,

lose money fiercely.

Still want to do promotions and activities? How can that be?

"You are still too impatient. Since we chose the high-end route, this initial result is to be expected."

"I want to take a long-term view and not worry about temporary gains and losses."

"You must be patient, understand?"

"But, if we do some discount promotions and advertising, it could also boost the coffee's reputation."

Song Xia mumbled, though her voice was a bit weaker.

"It's different. The reputation gained through discount promotions is nothing but a castle in the air, too illusory."

"As the saying goes, a forced sale is no sale. What do customers who come because of discounts want? They want cheap prices!"

"And what do we, a high-end coffee shop, sell? We sell taste, we sell service, we sell a comfortable and quiet environment."

"Therefore, discount promotions are absolutely not allowed. They completely go against the original intention and philosophy of our high-end coffee shop."

"……"

"As the saying goes, good wine needs no bush. One day, our Nanhe Coffee will surpass Starbucks and become the largest domestic coffee brand in the country."

Chen Mo spoke eloquently, and by the end, even he himself almost believed it.

However, seeing the longing expressions on the faces of the two opposite him, he knew his efforts at persuasion were not in vain.

These two were much easier to fool than Wu Yu, that traitor. Thinking of Wu Yu made his teeth itch with anger. He claimed the agency fees were high and it was difficult to find agents.

Two days later, he brought back an agent.

But luckily, he only recruited one agent, which didn't affect the overall situation.

Su Dan's eyes showed contemplation. Everything CEO Chen had just said, theoretically speaking, made some sense.

But the most crucial point was, if the coffee shop didn't do promotions, how would it increase its reputation?

Just relying on the coffee's taste and environment?

But currently, there are hardly any people coming into the coffee shop every day. Relying on those few customers, how long would it take to build its reputation?

Su Dan looked troubled and raised her head to look at Chen Mo.

"CEO Chen, if we don't do promotions, it will be difficult to build the coffee shop's reputation."

Chen Mo shook his head slightly upon hearing Su Dan's words.

"No, to build a reputation, it doesn't necessarily require promotion."

"Then…"

Su Dan was truly confused.

"Then do you know why Starbucks is so famous?"

Chen Mo looked at Su Dan.

Su Dan thought for a moment: "Starbucks entered our domestic market relatively early. At that time, the domestic coffee market had not yet opened up. Starbucks, under the banner of high-end coffee, instantly attracted many consumers and even became a choice to show off one's living standards."

Back then, many people went to Starbucks not to drink coffee, but to post on their social media.

Chen Mo's expression stiffened slightly upon hearing Su Dan's answer.

He hadn't expected Su Dan to speak so professionally, but he quickly recovered.

"What you said makes some sense, but there's another crucial issue, and that is Starbucks has many stores."

"Why is it so popular? It's because they have stores all over the country. Think about it, you can see a Starbucks wherever you go shopping. How could it not be popular?"

"So, if we want to make Nanhe Cafe famous, we must also imitate their approach: open branch stores."

"But our coffee shop just opened not long ago, and it hasn't even made a profit yet. Is it a bit too early to open branch stores now?"

Su Dan was slightly startled upon hearing this. She understood from CEO Chen's words that he was planning to open branch stores.

This carried a significant risk!

Chen Mo smiled slightly upon hearing Su Dan's words.

It's precisely because there's no profit that I choose to open branch stores. If it were profitable, why would I open branch stores?