Chapter 175 Mr. Chen’s Ambition

"Your idea is wrong. As the saying goes, 'fame comes early,' and establishing the coffee shop's reputation is of paramount importance."

"So, opening a branch of the coffee shop must be done as soon as possible."

"As for the location and other requirements for the branch, I've written them all down on this piece of paper. You can take a look."

Chen Mo said, taking a piece of paper from his pocket and handing it to Su Dan.

He had already prepared this paper before coming.

Seeing that President Chen's attitude was firm, Su Dan stopped talking and reached out to take the paper.

She opened it and took a look.

After a while, she slowly placed the paper on the table.

"President Chen, choosing a location near Starbucks again might not be a good idea."

The main reason why the current coffee shop has so few customers is largely because customers are being drawn away by the nearby Starbucks.

If they open a branch, they should definitely avoid Starbucks!

How could they open another branch near those two shops?

"You don't understand this, do you? You should know that Starbucks' locations are all thoroughly researched by professional departments. Their locations have the highest foot traffic and the largest base of coffee drinkers."

"So, as long as we open a shop near them, we don't have to worry about foot traffic at all, and it saves us research time."

Chen Mo said unhurriedly. He had prepared these arguments long ago, specifically to deal with such questions.

"But then, our coffee shop will have a hard time competing with those two coffee shops!"

Su Dan was a bit anxious. If they continued to open near Starbucks, she feared the outcome would be similar to the current coffee shop.

"Teacher Su, your thinking is wrong. Aren't you subconsciously assuming that our coffee shop is inferior to Starbucks?"

"This is 'fearing before the battle,' which is a major taboo in military strategy. The business world is like a battlefield; if you show fear at the very beginning, how can you compete with the opponent?"

"Is our Nan He (South and) Coffee worse than Starbucks? Not at all. Whether it's the taste or the shop environment, it's not inferior."

"So, what is there to worry about? It's normal for a new shop to have few customers when it opens; eventually, customers will gradually increase."

"Therefore, we must choose a location near Starbucks. This point cannot be changed."

Chen Mo lightly tapped the table and said in an unquestionable tone.

This current coffee shop is a clear success story, so it should naturally be emulated.

"I understand, President Chen."

Su Dan nodded helplessly. Since President Chen had already said so, what else could she do?

Moreover, she probably guessed President Chen's intention and ambition: President Chen wanted to compete with Starbucks and build a coffee brand that surpassed Starbucks.

Once they won, all of Starbucks' original customers would come to Nan He (South and) Coffee.

This was an extremely risky gamble.

If they won, Nan He (South and) Coffee would instantly become the largest coffee brand in the country.

If they lost, it would be a wasted effort, and they would have nothing.

She admired President Chen's courage. Since that was the case, she also had to try her best to find ways to attract more customers to the coffee shop.

Thinking that Nan He (South and) Coffee might become the number one brand coffee in the country, and even potentially open up to the international market.

Su Dan couldn't help but feel a sense of longing.

She also had to think of ways to attract as many customers as possible to the coffee shop.

"President Chen, here's your coffee."

At this moment, a staff member came over with a cup of coffee.

"Thanks."

Chen Mo took the coffee, took a small sip, and looked up at Su Dan and Song Xia.

"Alright, that's all for the matters at hand. The rest you can handle yourselves. I might be going out for a few days, and my work will temporarily be handled by my Assistant Shen Rou. If you encounter any problems, you can consult with her."

In these two days, he had already chosen a location to investigate empty-nest elderly. Once the arrangements for the coffee shop were made, he could depart.

Su Dan and Song Xia exchanged glances, then both shook their heads.

Seeing that they had no questions, Chen Mo began to quietly enjoy his coffee.

He had ordered coffee made from the most expensive beans in the shop. Since he was the boss, he didn't need to pay for his own coffee, and drinking a cup would just consume a little more cost.

It had to be said, the taste of good coffee beans was indeed different.

Next, he sat in the shop for a while longer, and the coffee shop continued to have dismal business.

"Alright, you two get back to work. I'll head back now."

Chen Mo finished the last sip of coffee and stood up to walk outside.

However, as he reached the door, he suddenly remembered something and turned to look at Song Xia and Su Dan, who were following him.

"Oh, right. Once the storefront is chosen, you can contact Wang Yang for the renovation. Get his contact information from Assistant Shen, or ask Assistant Shen to help you contact him."

"Okay, President Chen."

Song Xia nodded at his words.

……………

At the Pet Park,

Pang Tao and Xu Zhengming were sitting in an open space, eating lunch from their insulated lunchboxes.

Because they had to supervise the construction at the Pet Park for the past two days,

they would cook extra food in the morning, put it in insulated lunchboxes, and bring it here to save time from going back for lunch.

"Brother Xu, we didn't go to congratulate President Chen on the opening of Nan He (South and) Cafe. Will he be unhappy?"

Pang Tao took a bite of his food and said with some concern.

He had only learned about President Chen's coffee shop opening two days ago, and by the time he found out, it was already too late.

Xu Zhengming heard this, thought for a moment, and said,

"President Chen isn't someone who's unreasonable. Besides, no one notified us about the coffee shop's opening, so President Chen will understand us."

"Also, let's find some time in the next couple of days to go congratulate him."

"That works too."

Pang Tao nodded.

He had been to President Chen's company and also knew from Li Shen that President Chen was very good to his employees.

He figured President Chen wouldn't mind them not attending the celebration.

Soon, both of them finished lunch and arrived at an open space within the Pet Park.

A team of workers was already waiting there.

The foreman inside saw Pang Tao and Xu Zhengming approaching and quickly went to greet them, asking,

"Hello, please tell me, how do you plan to build this open space?"

"I have the design drawings here; you can take a look."

Pang Tao handed over the already designed blueprints.

Then, he pointed to the open space in front and gestured simply.

"I designed this as a runway stage, similar to what models walk on. However, the initial part needs to be larger. Overall, it's like a 'T' shape. As for the dimensions I designed, if there's anything unreasonable, you can give me some suggestions."

Since it was a Pet Fashion Show, it would naturally be best for the pets to walk and display on a stage like models.