Maintaining the status quo

Chen Mo fell into deep thought after listening to Su Dan's words.

He was currently facing two choices.

The first was to engage in a price war with Nanrui Coffee. If he did that, Nanhe Coffee would fall into a state of selling at a loss; there would basically be no possibility of profit, and it would definitely fall into a state of deficit.

However, there was also a certain risk. Once he won this price war, wouldn't his Nanhe Coffee return to a profitable state again?

That wouldn't do.

He had to find a way to make Nanrui Coffee survive longer, or even exist indefinitely. That way, with Nanrui Coffee as a competitor, Nanhe Coffee could maintain its state of loss.

And if he wanted Nanrui Coffee to survive longer, he couldn't engage in a price war.

After all, once a price war started, if they lowered their prices, Nanrui Coffee would definitely lower theirs too, which would cause Nanrui Coffee to lose even more money.

He didn't know how Nanrui Coffee's finances were. If they weren't strong enough, Nanrui Coffee might not be able to hold on after just a short period of price war, and that wouldn't do.

Chen Mo thought about it briefly and immediately rejected the idea of a price war.

Since he couldn't fight a price war, he only had the second option: maintain the coffee shop's status quo.

This meant keeping the coffee shop in its current state without making changes, letting Nanrui Coffee steal customers from Nanhe Coffee, while Nanrui Coffee wouldn't feel the need to lower prices to fight a price war because Nanhe Coffee had lowered theirs.

Even if Nanrui Coffee was currently in a state of loss, it would be less than if they were fighting a price war, allowing them to last longer.

As long as Nanrui Coffee lasted longer, Nanhe Coffee would continue to lose money for longer.

Yes, that was it.

However, the only pity was that Nanrui Coffee only opened in Jiang City. It had absolutely no impact on the Nanhe Coffee in the capital, which continued to be profitable.

If only Nanrui Coffee had also opened in the capital.

Chen Mo sighed inwardly and made his decision, then looked up at Su Dan and Song Xia.

"Nanhe Coffee has maintained this price for a long time. It is impossible to change the price of our coffee just because a competitor appeared. Moreover, using price to compete for customers is always a losing strategy. Using the taste of the coffee to attract customers is the true path to success."

"Therefore, Nanhe Coffee should just maintain the status quo. The current losses do not mean we will lose money in the future. You don't need to worry; just focus on your own work."

"We understand, Mr. Chen."

Song Xia and Su Dan nodded slightly. Although they were anxious that Nanhe Coffee had returned to a state of loss, they knew that being anxious wouldn't help.

Moreover, Mr. Chen had given them some reassurance, so they felt a bit more relaxed.

Furthermore, Mr. Chen's words just now had reminded them of something.

The coffee shop still needed to focus on the taste of the coffee.

Su Dan couldn't help but reflect on this. Because of the continuous expansion of Nanhe Coffee, she hadn't spent much time researching the taste of the coffee for a long time.

Since they were pursuing the boutique coffee route, the taste was certainly very important.

It was time for her to study it carefully during this period.

As time passed, Chen Mo sat in the coffee shop for a while longer before getting up and leaving.

Watching Mr. Chen leave, Song Xia and Su Dan returned to their seats.

"Teacher Su, is there really no way to change the current situation?"

Song Xia said, still feeling somewhat unwilling to accept it. Although Mr. Chen hadn't criticized them when he came over, she still felt frustrated—how could the coffee shop, which had finally turned a profit, be losing money again?

Su Dan shook her head slowly upon hearing this.

"At the moment, Nanrui Coffee's approach is clearly a 'you die or I die' attitude. Given this attitude and the current situation of Nanhe Coffee, we don't have many solutions."

"The only thing that would have some effect is a price war, but the risk of a price war is too great, and Mr. Chen has already rejected it."

"However, Mr. Chen must have his own plans. We just need to follow Mr. Chen's instructions from earlier. Nanhe Coffee has developed too rapidly, and the varieties and tastes of our coffee have never been adjusted or upgraded."

"In a boutique coffee shop, the taste of the coffee is very important. With the same coffee beans, if the roasting time is different, the taste of the final coffee will be very different."

"So, we can just use this time to let Nanhe Coffee settle down and focus on researching the taste of the coffee."

"Mm, that's all we can do."

Song Xia nodded slightly; Mr. Chen had also mentioned this in his words earlier. After thinking for a moment, she looked up at Su Dan.

"Teacher Su, instead of you researching the coffee taste by yourself, why not bring up a team? Once this team is trained, they can specialize in researching and improving the taste of the coffee."

"That's also fine."

Su Dan thought about it and didn't refuse. As Nanhe Coffee continued to grow, it would indeed need such a technical department.

…

Chen Mo left the Nanhe Coffee Shop in a cheerful mood. He stopped by Nanrui Coffee to buy a cup of coffee on his way and found that there were more customers inside Nanrui Coffee than at Nanhe Coffee, which made him feel even better.

He didn't know who the owner of this Nanrui Coffee was, but they were truly a wonderful person.

If only this Nanrui Coffee could open in the capital.

Chen Mo sighed inwardly and got back into the car.

"Mr. Chen, are we going back to the company?"

Yang Dahai turned to look at Mr. Chen in the back seat, feeling a bit curious. Mr. Chen was the boss of Nanhe Coffee, so why would he go to Nanrui Coffee to buy coffee?

Wasn't this supporting a competitor? However, although he had some doubts in his mind, he didn't ask. As a driver, his duty was to drive well.

"We're not going back to the company. Go to Corner Pet Park."

Chen Mo said calmly. The income at Corner Pet Park had increased a lot recently. The report showed that some Bed and Breakfasts and farmhouse restaurants had been added, so he planned to go over and see what was going on.

He had also read the income and expenditure report for Corner Pet Park. If the monthly additional investment of 20 million was included, it was basically in a state of balancing income and expenditure.

But if the 20 million additional investment wasn't counted, that would be a monthly profit of 20 million.

Chen Mo thought to himself, feeling heartbroken. This Pet Park was a project he had determined would lose money.

Yet he hadn't expected it to actually become profitable just like that.

What was so interesting about cats and dogs? How could there be 20,000 to 30,000 visitors every day?